{"id":98763,"date":"2026-09-29T12:41:48","date_gmt":"2026-09-29T11:41:48","guid":{"rendered":"https:\/\/www.ebilet.pl\/now\/?p=98763"},"modified":"2026-10-01T09:32:08","modified_gmt":"2026-10-01T08:32:08","slug":"swifties-i-ich-potega-jak-fani-taylor-swift-trzesa-swiatowa-gospodarka","status":"publish","type":"post","link":"https:\/\/www.ebilet.pl\/now\/swifties-i-ich-potega-jak-fani-taylor-swift-trzesa-swiatowa-gospodarka\/","title":{"rendered":"Swifties i ich pot\u0119ga: jak fani Taylor Swift trz\u0119s\u0105 \u015bwiatow\u0105 gospodark\u0105?"},"content":{"rendered":"\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><p>Naukowcy pokazuj\u0105 na przyk\u0142adzie Swift kwestie zwi\u0105zane z poda\u017c\u0105 i popytem, kursami walut czy si\u0142\u0105 konsument\u00f3w. Tylko czy naprawd\u0119 mo\u017cna powiedzie\u0107, \u017ce Swifties trz\u0119s\u0105 \u015bwiatow\u0105 gospodark\u0105? Sprawd\u017amy, gdzie ko\u0144czy si\u0119 chwytliwe has\u0142o, a zaczynaj\u0105 konkretne pieni\u0105dze.<\/p>\n<h2><strong>The Eras Tour, czyli edukacja ekonomiczna w wersji Taylor Swift<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Najlepszym przyk\u0142adem jest oczywi\u015bcie The Eras Tour. Trasa rozpocz\u0119\u0142a si\u0119 w 2023 roku i trwa\u0142a do grudnia 2024 roku. \u0141\u0105cznie obejmowa\u0142a<\/span><b> 149 koncert\u00f3w<\/b><span style=\"font-weight: 400;\"> na pi\u0119ciu kontynentach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Efekt? Wed\u0142ug danych Pollstar na tras\u0119 zosta\u0142o sprzedanych <\/span><b>ponad 10 milion\u00f3w bilet\u00f3w, a przych\u00f3d z nich przekroczy\u0142 2 miliardy dolar\u00f3w<\/b><span style=\"font-weight: 400;\">. To uczyni\u0142o j\u0105 najbardziej dochodow\u0105 tras\u0105 koncertow\u0105 w historii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A to tak naprawd\u0119 dopiero pocz\u0105tek, bo <\/span><b>na zakupie bilet\u00f3w si\u0119 nie ko\u0144czy<\/b><span style=\"font-weight: 400;\">. Je\u015bli mieszkasz w innym mie\u015bcie, musisz jako\u015b dojecha\u0107. By\u0107 mo\u017ce potrzebujesz hotelu lub innego noclegu. Po drodze zjesz obiad. Kupisz kaw\u0119. Mo\u017ce jeszcze jaki\u015b merch przed widowiskiem. A je\u015bli koncert odbywa si\u0119 za granic\u0105 (a s\u0105 tacy fani, kt\u00f3rzy nie omieszkaj\u0105 polecie\u0107 na drugi koniec kontynentu, byle us\u0142ysze\u0107 i zobaczy\u0107 Taylor na \u017cywo\u2026 czasem nawet 2\u20133 razy w ci\u0105gu ca\u0142ej trasy) \u2013 dochodz\u0105 loty, wymiana waluty i cz\u0119sto kilkudniowy pobyt (czyli nocleg, wy\u017cywienie\u2026).\u00a0<\/span><\/p>\n<p><b>Te wszystkie wydatki pomno\u017cone przez miliony os\u00f3b maj\u0105 ogromny wp\u0142yw na \u015bwiatow\u0105 gospodark\u0119.\u00a0<\/b><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Taylor Swift - The Fate of Ophelia (Official Music Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko70cExuzZM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<section class=\"gap-block  section-margin-32 section-margin-32\"><\/section>\n\n\n<section class=\"tickets-slider  section-margin-32\"\n    data-tickets-slider\n    data-item-list-name=\"Karuzela z buttonami\"\n    data-item-list-id=\"karuzela_z_buttonami\"\n    >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"tickets-slider__main\">\n                    <div class=\"tickets-slider__nav tickets-slider__nav--prev\">\n                        <div class=\"button button--withIcon button--theme-white-blur button--size-fixed-48\" data-tickets-slider-prev>\n                            <span class=\"button__icon icon icon-chevron-left\"><\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"tickets-slider__nav tickets-slider__nav--next\">\n                        <div class=\"button button--withIcon button--theme-white-blur button--size-fixed-48\" data-tickets-slider-next>\n                            <span class=\"button__icon icon icon-chevron-right\"><\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"tickets-slider__slider swiper\" data-tickets-slider-slider>\n                        <div class=\"tickets-slider__sliderWrapper swiper-wrapper\">\n                                                            <div class=\"tickets-slider__sliderItem swiper-slide\"\n                                    data-id=\"131404\"\n                                    data-name=\"Forever Young\"\n                                    data-brand=\"AGENCJA BRUSSA s.c. Jaros\u0142aw Brussa, Iwona Brussa\"\n                                    data-category=\"muzyka\"\n                                    data-subcategory=\"pop\"\n                                    data-city=\"Gda\u0144sk\"\n                                    data-venue=\"Polska Filharmonia Ba\u0142tycka im. 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typo-16 f-600\">Kup bilet<\/p>\n        <\/a>\n    <\/div>\n    <\/div>                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h2><strong>Ile Swifties wydaj\u0105 na koncert Taylor Swift?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Jednym z najcz\u0119\u015bciej przywo\u0142ywanych przyk\u0142ad\u00f3w s\u0105 dane Barclays dotycz\u0105ce brytyjskiej cz\u0119\u015bci The Eras Tour. Wed\u0142ug przygotowanego przez bank raportu <\/span><b>przeci\u0119tny fan wybieraj\u0105cy si\u0119 na koncert mia\u0142 wyda\u0107 848 funt\u00f3w<\/b><span style=\"font-weight: 400;\">. W tej kwocie uwzgl\u0119dniono nie tylko bilet, ale r\u00f3wnie\u017c podr\u00f3\u017c, nocleg, jedzenie, ubrania i gad\u017cety. <\/span><b>\u0141\u0105cznie niemal 1,2 miliona fan\u00f3w mia\u0142o pojawi\u0107 si\u0119 na 15 brytyjskich koncertach, co prze\u0142o\u017cy\u0142o si\u0119 na prognozowany impuls dla gospodarki Wielkiej Brytanii w wysoko\u015bci 997 milion\u00f3w funt\u00f3w <\/b><span style=\"font-weight: 400;\">(ok. 5 miliard\u00f3w z\u0142otych).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brzmi imponuj\u0105co? Owszem. Ale musimy co\u015b sobie wyja\u015bni\u0107.<\/span><\/p>\n<p><b>To, \u017ce fani wydali tyle pieni\u0119dzy, nie oznacza automatycznie, \u017ce Taylor Swift po prostu dorzuci\u0142a t\u0119 kwot\u0119 do brytyjskiego PKB. <\/b><span style=\"font-weight: 400;\">Jak zauwa\u017cy\u0142 \u201cThe Guardian\u201d, takie wyliczenia maj\u0105 swoje ograniczenia, a samo zsumowanie przewidywanych wydatk\u00f3w fan\u00f3w nie jest jeszcze r\u00f3wnoznaczne z rzeczywistym wzrostem gospodarki.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ale nawet je\u015bli we\u017amiemy to pod uwag\u0119, skala wydatk\u00f3w zwi\u0105zanych z koncertami Taylor Swift jest tak wielka, \u017ce maj\u0105 one niebagatelny wp\u0142yw na ekonomi\u0119. To ju\u017c nie s\u0105 same wydarzenia muzyczne \u2013 sta\u0142y si\u0119 r\u00f3wnie\u017c wa\u017cnymi wydarzeniami zwi\u0105zanymi z turystyk\u0105 oraz handlem.<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"image-block  section-margin-32\" >\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                                <div class=\"image-block__container\">\n                    <div class=\"image-block__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop.jpg 1920w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop-1024x576.jpg 1024w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop-1536x864.jpg 1536w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop-1280x720.jpg 1280w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop-500x281.jpg 500w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop-632x356.jpg 632w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2025\/09\/Taylor-Swift-desktop-308x174.jpg 308w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n                                            <div class=\"image-block__caption typo-12\">Fot. PAP\/EPA\/Christine Olsson<\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h2><strong>Hotel, restauracja, samolot \u2013 Swiftie rusza w drog\u0119<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Wyobra\u017a sobie, \u017ce mieszkasz w Poznaniu, a Taylor Swift b\u0119dzie wyst\u0119powa\u0142a w Warszawie. Kupujesz bilet i\u2026 zaczyna si\u0119 twoja przygoda. A nie! Wr\u00f3\u0107! Najpierw musisz dojecha\u0107. Poci\u0105g? Samoch\u00f3d? Tak czy inaczej s\u0105 to koszty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No dobrze, ale przecie\u017c przez kilka godzin b\u0119dziesz jecha\u0107, potem czeka\u0107 przed bramami, \u017ceby zaj\u0105\u0107 dobre miejsce, a nast\u0119pnie bawi\u0107 si\u0119 kilka godzin na koncercie\u2026 Nie b\u0119dziesz mia\u0142 si\u0142y, by wr\u00f3ci\u0107 tego samego dnia do domu. Potrzebujesz noclegu. Hotel? Jeszcze ci\u0119 sta\u0107, wi\u0119c wybierasz taki, kt\u00f3ry nie jest zbyt oddalony od miejsca wydarzenia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No dobrze, ale zameldujesz si\u0119 zbyt p\u00f3\u017ano, a przecie\u017c b\u0119dziesz chcia\u0142 co\u015b zje\u015b\u0107. Kupisz co\u015b na mie\u015bcie. I jak\u0105\u015b kaw\u0119. A do tego jeszcze merch na koncercie\u2026<\/span><\/p>\n<p><b>Sam widzisz, \u017ce twoje wydatki rozpoczynaj\u0105 si\u0119 na dobre tak naprawd\u0119 ju\u017c po zakupie biletu na koncert. On sam jest najmniejszym kosztem.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A teraz pomy\u015bl, \u017ce takich os\u00f3b jak ty s\u0105 w przypadku jednego koncertu tysi\u0105ce. A koncert\u00f3w jest przesz\u0142o 100.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W\u0142a\u015bnie taki efekt obserwowano w miastach odwiedzanych przez The Eras Tour. Federal Reserve Bank of Philadelphia odnotowa\u0142, \u017ce <\/span><b>maj 2023 roku by\u0142 najlepszym miesi\u0105cem dla przychod\u00f3w hoteli w Filadelfii od pocz\u0105tku pandemii<\/b><span style=\"font-weight: 400;\">. Jeden z lokalnych kontakt\u00f3w banku wskaza\u0142 wprost na nap\u0142yw go\u015bci zwi\u0105zany z koncertami <a href=\"https:\/\/www.ebilet.pl\/artysta\/taylor-swift\">Taylor Swift.<\/a><\/span><\/p>\n<p><b>Podobnie by\u0142o w Toronto. <\/b><span style=\"font-weight: 400;\">Destination Toronto szacowa\u0142o, \u017ce sze\u015b\u0107 koncert\u00f3w Swift w mie\u015bcie wygeneruje oko\u0142o 282 milion\u00f3w dolar\u00f3w kanadyjskich dodatkowego wp\u0142ywu gospodarczego, z czego ponad 152 miliony mia\u0142y pochodzi\u0107 z bezpo\u015brednich wydatk\u00f3w zwi\u0105zanych z wydarzeniami.<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section  class=\"recommended-article  section-margin-32\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                                <div class=\"recommended-article__title\">\n                    <p class=\"typo-18\">Przeczytaj te\u017c:<\/p>\n          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https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-1024x576.jpg 1024w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-1536x864.jpg 1536w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-1280x720.jpg 1280w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-500x281.jpg 500w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-632x356.jpg 632w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-300x169.jpg 300w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/02\/shutterstock_2185148083-e1708090980722-768x432.jpg 768w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <\/div>\n                        <div class=\"card-article__content\">\n                        <div class=\"card-article__top\">\n                                <div class=\"card-article__date\">\n                    <span class=\"card-article__dateIcon icon icon-calendar\"><\/span>\n                    <span class=\"typo-12\">22.06.2026<\/span>\n                <\/div>\n                                                <div class=\"card-article__categories\">\n                                        <div class=\"card-article__category\">\n                    \n<a href=\"https:\/\/www.ebilet.pl\/now\/tag\/koncerty\/\" class=\"tag tag--fire-opal\" style=\"background-color: #ffbc03\">\n    <p class=\"tag__name\">Koncerty<\/p>\n<\/a>\n                    <\/div>\n                                        <div class=\"card-article__category\">\n                    \n<a href=\"https:\/\/www.ebilet.pl\/now\/tag\/poradnik\/\" class=\"tag tag--fire-opal\" style=\"background-color: #ffbc03\">\n    <p class=\"tag__name\">Poradnik<\/p>\n<\/a>\n                    <\/div>\n                                    <\/div>\n                                            <\/div>\n                                    <div class=\"card-article__title under-h4\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/now\/jak-przetrwac-wielogodzinne-czekanie-w-kolejce-przed-koncertem\/\" class=\"split-title typo-h1 f-700\" data-text-split>\n                                                    <span class=\"split-title__word\">Jak<\/span>\n                                                    <span class=\"split-title__word\">przetrwa\u0107<\/span>\n                                                    <span class=\"split-title__word\">wielogodzinne<\/span>\n                                                    <span class=\"split-title__word\">czekanie<\/span>\n                                                    <span class=\"split-title__word\">w<\/span>\n                                                    <span class=\"split-title__word\">kolejce<\/span>\n                                                    <span class=\"split-title__word\">przed<\/span>\n                                                    <span class=\"split-title__word\">koncertem?\u00a0<\/span>\n                                            <\/a>\n                            <\/div>\n                                <\/div>\n    <\/div>\n<\/div>                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h3><strong>Swifties kupuj\u0105 nie tylko bilety<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Jest jeszcze jeden ciekawy element tego fenomenu. Ot\u00f3\u017c Swifties, czyli fanki i fani Taylor Swift, kupuj\u0105 nie tylko bilety. Nie mamy ju\u017c na my\u015bli hoteli czy wy\u017cywienia, ale te\u017c <\/span><b>merch oraz wszystko inne, co pozwala prze\u017cy\u0107 koncert jeszcze lepiej<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wed\u0142ug danych Barclays brytyjscy fani mieli wydawa\u0107 \u015brednio m.in. 121 funt\u00f3w na zakwaterowanie, 111 funt\u00f3w na podr\u00f3\u017c i <\/span><b>79 funt\u00f3w na gad\u017cety<\/b><span style=\"font-weight: 400;\">. Niemal co pi\u0105ta osoba planowa\u0142a kupi\u0107 specjalnie na koncert <\/span><b>nowy str\u00f3j<\/b><span style=\"font-weight: 400;\"> \u2013 cz\u0119sto s\u0105 to takie stroje, kt\u00f3re w jaki\u015b spos\u00f3b kojarz\u0105 si\u0119 z artystk\u0105. W ten spos\u00f3b fani i fanki pokazuj\u0105 przynale\u017cno\u015b\u0107 do fandomu oraz oddanie artystce. A to przecie\u017c kosztuje.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co wi\u0119cej Swifties potrafi\u0105 stworzy\u0107 popyt na produkty, kt\u00f3re jeszcze chwil\u0119 wcze\u015bniej nikomu nie wydawa\u0142y si\u0119 szczeg\u00f3lnie potrzebne. Najlepszy przyk\u0142ad? <\/span><b>Bransoletki przyja\u017ani.<\/b><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Taylor Swift - You&amp;apos;re On Your Own, Kid (Official Lyric Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7Gbg6Z70J7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<section class=\"gap-block  section-margin-32 section-margin-32\"><\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h3><strong>Jedna piosenka, tysi\u0105ce bransoletek i ma\u0142y biznes<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">W utworze <\/span><i><span style=\"font-weight: 400;\">You&#8217;re on Your Own, Kid<\/span><\/i><span style=\"font-weight: 400;\"> Taylor \u015bpiewa o robieniu <\/span><i><span style=\"font-weight: 400;\">friendship bracelets<\/span><\/i><span style=\"font-weight: 400;\">, czyli bransoletek przyja\u017ani. Fani szybko zamienili ten wers w jeden z symboli The Eras Tour. <\/span><b>Na koncerty zacz\u0119li przychodzi\u0107 z w\u0142asnor\u0119cznie wykonanymi bransoletkami, kt\u00f3rymi nast\u0119pnie wymieniali si\u0119 z innymi Swifties. <\/b><span style=\"font-weight: 400;\">Zwyk\u0142e koraliki sta\u0142y si\u0119 w ten spos\u00f3b nie tylko symbolem trasy, ale r\u00f3wnie\u017c\u2026 biznesem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFinancial Times\u201d podawa\u0142, \u017ce <\/span><b>mi\u0119dzy marcem a grudniem 2023 roku sprzeda\u017c zwi\u0105zanych z bransoletkami produkt\u00f3w na Etsy si\u0119gn\u0119\u0142a 5,5 miliona dolar\u00f3w<\/b><span style=\"font-weight: 400;\">. Powstawa\u0142y te\u017c ma\u0142e firmy oferuj\u0105ce gotowe zestawy do ich robienia i zbija\u0142y na tym krocie (oczywi\u015bcie dop\u00f3ki trwa\u0142a moda na te w\u0142a\u015bnie bransoletki).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podobny wzrost zauwa\u017cono w sklepach z artyku\u0142ami do r\u0119kodzie\u0142a. W przypadku sieci Michaels sprzeda\u017c koralik\u00f3w i produkt\u00f3w jubilerskich mia\u0142a przed koncertami Swift rosn\u0105\u0107 o oko\u0142o 300%, a w niekt\u00f3rych lokalizacjach, kt\u00f3re odwiedza\u0142a podczas trasy, nawet o 500%.<\/span><\/p>\n<p><b>Wr\u00f3\u0107my na chwil\u0119 do pocz\u0105tku<\/b><span style=\"font-weight: 400;\">: Taylor napisa\u0142a piosenk\u0119 \u2192 fani zacz\u0119li tworzy\u0107 bransoletki przyja\u017ani \u2192 wzr\u00f3s\u0142 popyt na koraliki \u2192 skorzystali na tym ich sprzedawcy i mali przedsi\u0119biorcy. <\/span><b>To jedna z ciekawszych twarzy \u201cSwiftonomics\u201d, na kt\u00f3r\u0105 sama artystka tak naprawd\u0119 mia\u0142a niewielki wp\u0142yw.<\/b><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cwf9wCbOj0W\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cwf9wCbOj0W\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"nofollow noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Wy\u015bwietl ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cwf9wCbOj0W\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"nofollow noopener\">Post udost\u0119pniony przez Taylor Swift (@taylorswift)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n<section class=\"gap-block  section-margin-32 section-margin-32\"><\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h2><strong>A co z kinem?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The Eras Tour nie sko\u0144czy\u0142o si\u0119 r\u00f3wnie\u017c na stadionach. Jeden z koncert\u00f3w zosta\u0142 zarejestrowany i trafi\u0142 do kin jako Taylor Swift: The Eras Tour. <\/span><b>Produkcja zarobi\u0142a na ca\u0142ym \u015bwiecie ponad 261 milion\u00f3w dolar\u00f3w, staj\u0105c si\u0119 najbardziej dochodowym filmem koncertowym w historii.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ale przecie\u017c samo wyj\u015bcie do kina tak\u017ce generuje r\u00f3\u017cne wydatki, takie jak chocia\u017cby:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bilety na seans,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">popcorn,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">napoje,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">specjalny str\u00f3j\/dodatki (cho\u0107by tylko bransoletka przyja\u017ani),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">czasem dojazd do innego miasta lub przejazd komunikacj\u0105 miejsk\u0105.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ciekawe jest jednak te\u017c to, \u017ce dla Swifties nie jest to zwyk\u0142e wyj\u015bcie do kina, a przede wszystkim <\/span><b>kolejne wydarzenie, kt\u00f3re mo\u017cna prze\u017cy\u0107 wsp\u00f3lnie z innymi fanami<\/b><span style=\"font-weight: 400;\">. Czyli tak naprawd\u0119 fani i fanki inwestuj\u0105 w poczucie przynale\u017cno\u015bci, wi\u0119zi, budowanie relacji, prze\u017cywanie ciekawego do\u015bwiadczenia. Film jest dodatkiem.<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TAYLOR SWIFT | THE ERAS TOUR Concert Film Official Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KudedLV0tP0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<section class=\"gap-block  section-margin-32 section-margin-32\"><\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h3><strong>Swifties a gospodarka do\u015bwiadcze\u0144<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Taylor Swift nie sprzedaje wy\u0142\u0105cznie muzyki. Oczywi\u015bcie \u2013 sprzedaje albumy, bilety czy gad\u017cety, ca\u0142y merch. Ale wok\u00f3\u0142 jej tw\u00f3rczo\u015bci powsta\u0142 ca\u0142y ekosystem do\u015bwiadcze\u0144. <\/span><b>Mo\u017cesz:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pojecha\u0107 na koncert do innego miasta,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">przygotowa\u0107 specjalny str\u00f3j, by si\u0119 do niej upodobni\u0107,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zrobi\u0107 bransoletki przyja\u017ani (nie tylko dla siebie, ale te\u017c dla innych fan\u00f3w czy dla swoich bliskich),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kupi\u0107 gad\u017cety i merch,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">spotka\u0107 si\u0119 z innymi fanami,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">obejrze\u0107 film b\u0119d\u0105cy zapisem koncertu (i to w kinie, gdzie wygl\u0105da to zupe\u0142nie inaczej ni\u017c w domowym zaciszu),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">urz\u0105dzi\u0107 imprez\u0119 w stylu Taylor Swift,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kolekcjonowa\u0107 r\u00f3\u017cne wersje album\u00f3w,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015bledzi\u0107 teorie dotycz\u0105ce kolejnych wydawnictw,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">s\u0142ucha\u0107 wywiad\u00f3w\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">W brytyjskim badaniu Barclays <\/span><b>8% fan\u00f3w deklarowa\u0142o, \u017ce planuje zorganizowa\u0107 lub uczestniczy\u0107 w imprezie inspirowanej Taylor Swift, a 28% ogl\u0105da\u0142o lub planowa\u0142o obejrze\u0107 film z The Eras Tour<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To pokazuje, dlaczego wp\u0142yw fandomu jest tak trudny do zamkni\u0119cia w jednej kategorii. Swifties s\u0105 jednocze\u015bnie odbiorcami muzyki, turystami, klientami restauracji, go\u015b\u0107mi hoteli, widzami kin i konsumentami produkt\u00f3w tworzonych przez innych fan\u00f3w, a tak\u017ce przez mniejsze i wi\u0119ksze firmy. To wszystko nap\u0119dza rynek.<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"image-block  section-margin-32\" >\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                                <div class=\"image-block__container\">\n                    <div class=\"image-block__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1.jpg 1920w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1-1024x576.jpg 1024w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1-1536x864.jpg 1536w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1-1280x720.jpg 1280w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1-500x281.jpg 500w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1-632x356.jpg 632w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/08\/taylor-1-308x174.jpg 308w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n                                            <div class=\"image-block__caption typo-12\">Fot. 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                              <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h2><strong>Taylor Swift i\u2026 futbol ameryka\u0144ski<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A skoro ju\u017c m\u00f3wimy o wychodzeniu poza muzyk\u0119, trudno pomin\u0105\u0107 histori\u0119 Taylor Swift i Travisa Kelce\u2019a. Kiedy Swift zacz\u0119\u0142a pojawia\u0107 si\u0119 na meczach Kansas City Chiefs, zainteresowanie dru\u017cyn\u0105 i NFL zacz\u0119\u0142o by\u0107 analizowane r\u00f3wnie\u017c pod k\u0105tem jej fan\u00f3w. I nie chodzi\u0142o wy\u0142\u0105cznie o medialny szum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Badanie opublikowane w 2026 roku przeanalizowa\u0142o ogl\u0105dalno\u015b\u0107 247 mecz\u00f3w NFL z sezon\u00f3w 2022 i 2023. Autorzy stwierdzili, \u017ce <\/span><b>ogl\u0105dalno\u015b\u0107 mecz\u00f3w Chiefs wzros\u0142a o oko\u0142o jedn\u0105 trzeci\u0105 po pierwszym pojawieniu si\u0119 Swift na meczu w trzecim tygodniu sezonu 2023<\/b><span style=\"font-weight: 400;\">. Analiza sugeruje, \u017ce cz\u0119\u015b\u0107 wzrostu pochodzi\u0142a od nowych widz\u00f3w, kt\u00f3rzy zacz\u0119li ogl\u0105da\u0107 mecze Chiefs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Czy ka\u017cdy z tych nowych widz\u00f3w zosta\u0142 od razu wielkim fanem futbolu? Oczywi\u015bcie, \u017ce nie. Ale sam fakt, \u017ce fandom muzyczny mo\u017ce przekierowa\u0107 uwag\u0119 cz\u0119\u015bci odbiorc\u00f3w do zupe\u0142nie innej bran\u017cy, jest bardzo interesuj\u0105cy. No i nie bez znaczenia s\u0105 wp\u0142ywy pieni\u0119\u017cne z bilet\u00f3w czy przek\u0105sek zwi\u0105zanych z uczestnictwem nowych widz\u00f3w w tych meczach.<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"image-block  section-margin-32\" >\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                                <div class=\"image-block__container\">\n                    <div class=\"image-block__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka.jpg 1920w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka-1024x576.jpg 1024w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka-1536x864.jpg 1536w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka-1280x720.jpg 1280w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka-500x281.jpg 500w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka-632x356.jpg 632w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/09\/Taylor-Swift-Travis-Kelce-do-srodka-308x174.jpg 308w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n                                            <div class=\"image-block__caption typo-12\">Fot. PAP\/Newscom\/\tJON ROBICHAUD<\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h2><strong>Czy Swifties naprawd\u0119 trz\u0119s\u0105 gospodark\u0105?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">No dobrze. Pora odpowiedzie\u0107 na pytanie z tytu\u0142u: <\/span><b>tak, ale\u2026 nie w takim sensie, jak sugeruje to chwytliwe has\u0142o<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taylor Swift nie powoduje sama w sobie wielkich zmian w \u015bwiatowym PKB. <\/span><b>Nie jest te\u017c jedyn\u0105 artystk\u0105, kt\u00f3rej koncerty generuj\u0105 ogromne wydatki. <\/b><span style=\"font-weight: 400;\">Wielkie trasy koncertowe Beyonc\u00e9, Coldplay czy innych \u015bwiatowych gwiazd r\u00f3wnie\u017c nap\u0119dzaj\u0105 turystyk\u0119, gastronomi\u0119 i handel.<\/span><\/p>\n<p><b>Swift wyr\u00f3\u017cnia jednak skala i niezwyk\u0142a aktywno\u015b\u0107 jej fandomu. <\/b><span style=\"font-weight: 400;\">The Eras Tour przekroczy\u0142a 2 miliardy dolar\u00f3w przychodu z bilet\u00f3w, miliony os\u00f3b podr\u00f3\u017cowa\u0142y na koncerty, a wok\u00f3\u0142 trasy powstawa\u0142y kolejne produkty, us\u0142ugi i sposoby zarabiania (ot, cho\u0107by bransoletki. Jedna mo\u017ce nie kosztuje du\u017co, ale rzadko kt\u00f3ry fan poprzesta\u0142 na jednej).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co wi\u0119cej, wp\u0142yw Swift nie ko\u0144czy si\u0119 w momencie opuszczenia stadionu. Fani kupuj\u0105 bransoletki, ogl\u0105daj\u0105 film, podr\u00f3\u017cuj\u0105, korzystaj\u0105 z hoteli i restauracji, a czasem zaczynaj\u0105 interesowa\u0107 si\u0119 zupe\u0142nie innymi obszarami kultury czy sportu. I w\u0142a\u015bnie dlatego powsta\u0142o okre\u015blenie \u201cSwiftonomics\u201d. <\/span><b>Mo\u017ce nie jest to dos\u0142owne trz\u0119sienie gospodark\u0105, ale wp\u0142yw tej artystki na \u015bwiatowy rynek nie pozostaje bez znaczenia.\u00a0<\/b><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: This Is Taylor Swift\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX5KpP2LN299J?si=d60d43682f6f419d&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n<section class=\"gap-block  section-margin-32 section-margin-32\"><\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><h2><strong>Najwi\u0119ksza si\u0142a Swifties? S\u0105 spo\u0142eczno\u015bci\u0105<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Mo\u017cna oczywi\u015bcie powiedzie\u0107, \u017ce wszystko sprowadza si\u0119 do pieni\u0119dzy. Tyle \u017ce w przypadku Swifties dzia\u0142a jeszcze jeden mechanizm: poczucie przynale\u017cno\u015bci: Bransoletka w tym przypadku nie jest tylko zwyk\u0142\u0105, losow\u0105 bransoletk\u0105. Str\u00f3j nie jest tylko strojem, a koncert nie jest jedynie dwugodzinnym s\u0142uchaniem muzyki. <\/span><b>To element wi\u0119kszego do\u015bwiadczenia, kt\u00f3re mo\u017cna dzieli\u0107 z innymi fanami. <\/b><span style=\"font-weight: 400;\">Kiedy miliony ludzi chc\u0105 nie tylko kupi\u0107 produkt, ale te\u017c prze\u017cy\u0107 co\u015b wsp\u00f3lnie, pieni\u0105dze zaczynaj\u0105 p\u0142yn\u0105\u0107 znacznie dalej ni\u017c do kieszeni samego artysty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taylor Swift mo\u017ce wi\u0119c zej\u015b\u0107 ze sceny, a Swifties nadal b\u0119d\u0105 wydawa\u0107 pieni\u0105dze. Swoj\u0105 drog\u0105 \u2013 to chyba jedna z najlepszych odpowiedzi na pytanie, dlaczego wsp\u00f3\u0142czesne fandomy s\u0105 czym\u015b znacznie wi\u0119kszym ni\u017c grupami os\u00f3b s\u0142uchaj\u0105cych tej samej muzyki.<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section  class=\"recommended-article  section-margin-32\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                                <div class=\"recommended-article__title\">\n                    <p class=\"typo-18\">Przeczytaj te\u017c:<\/p>\n                <\/div>\n                                                <div class=\"recommended-article__card\">\n                    \n<div class=\"card-article  card-article--imgpadding-default card-article--featured\">\n    <div class=\"card-article__wrapper\">\n                <div class=\"card-article__thumbnail\">\n                        <a class=\"card-article__link\" href=\"https:\/\/www.ebilet.pl\/now\/dlaczego-tak-bardzo-potrzebujemy-idoli-psychologiczny-mechanizm-podziwu-dla-gwiazd-pop\/\" title=\"Dlaczego tak bardzo potrzebujemy idoli? Psychologiczny mechanizm podziwu dla gwiazd pop\"><\/a>\n                        <div class=\"card-article__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1.jpg 1920w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1-1024x576.jpg 1024w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1-1536x864.jpg 1536w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1-1280x720.jpg 1280w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1-500x281.jpg 500w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1-632x356.jpg 632w, https:\/\/www.ebilet.pl\/now\/app\/uploads\/2026\/02\/Taylor-Swift-desktop-1-308x174.jpg 308w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n        <\/div>\n                        <div class=\"card-article__content\">\n                        <div class=\"card-article__top\">\n                                <div class=\"card-article__date\">\n                    <span class=\"card-article__dateIcon icon icon-calendar\"><\/span>\n                    <span class=\"typo-12\">24.09.2026<\/span>\n                <\/div>\n                                                <div class=\"card-article__categories\">\n                                        <div class=\"card-article__category\">\n                    \n<a href=\"https:\/\/www.ebilet.pl\/now\/tag\/ciekawostki\/\" class=\"tag tag--fire-opal\" style=\"background-color: #1e73be\">\n    <p class=\"tag__name\">Ciekawostki<\/p>\n<\/a>\n                    <\/div>\n                                        <div class=\"card-article__category\">\n                    \n<a href=\"https:\/\/www.ebilet.pl\/now\/tag\/polecane\/\" class=\"tag tag--fire-opal\" style=\"background-color: #1e73be\">\n    <p class=\"tag__name\">Polecane<\/p>\n<\/a>\n                    <\/div>\n                                    <\/div>\n                                            <\/div>\n                                    <div class=\"card-article__title under-h4\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/now\/dlaczego-tak-bardzo-potrzebujemy-idoli-psychologiczny-mechanizm-podziwu-dla-gwiazd-pop\/\" class=\"split-title typo-h1 f-700\" data-text-split>\n                                                    <span class=\"split-title__word\">Dlaczego<\/span>\n                                                    <span class=\"split-title__word\">tak<\/span>\n                                                    <span class=\"split-title__word\">bardzo<\/span>\n                                                    <span class=\"split-title__word\">potrzebujemy<\/span>\n                                                    <span class=\"split-title__word\">idoli?<\/span>\n                                                    <span class=\"split-title__word\">Psychologiczny<\/span>\n                                                    <span class=\"split-title__word\">mechanizm<\/span>\n                                                    <span class=\"split-title__word\">podziwu<\/span>\n                                                    <span class=\"split-title__word\">dla<\/span>\n                                                    <span class=\"split-title__word\">gwiazd<\/span>\n                                                    <span class=\"split-title__word\">pop<\/span>\n                                            <\/a>\n                            <\/div>\n                                <\/div>\n    <\/div>\n<\/div>                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"text-block  section-margin-32\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"text-block__content\"><p><span style=\"font-weight: 400;\">\u0179r\u00f3d\u0142a:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[1] <\/span><a href=\"https:\/\/libjournals.mtsu.edu\/index.php\/jfee\/article\/view\/2535\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/libjournals.mtsu.edu\/index.php\/jfee\/article\/view\/2535<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[2] <\/span><a href=\"https:\/\/news.pollstar.com\/2024\/12\/09\/taylor-swifts-eras-tour-sets-all-time-touring-record-breaking-2b\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/news.pollstar.com\/2024\/12\/09\/taylor-swifts-eras-tour-sets-all-time-touring-record-breaking-2b\/<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[3] <\/span><a href=\"https:\/\/www.itv.com\/news\/2024-05-14\/taylor-swift-eras-tour-to-provide-almost-1bn-boost-to-uk-economy-report\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.itv.com\/news\/2024-05-14\/taylor-swift-eras-tour-to-provide-almost-1bn-boost-to-uk-economy-report<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[4] <\/span><a href=\"https:\/\/www.theguardian.com\/music\/article\/2024\/may\/17\/will-the-taylor-swift-tour-bring-a-1bn-boost-to-the-uk-economy\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.theguardian.com\/music\/article\/2024\/may\/17\/will-the-taylor-swift-tour-bring-a-1bn-boost-to-the-uk-economy<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[5] <\/span><a href=\"https:\/\/www.minneapolisfed.org\/beige-book-reports\/2023\/2023-07-ph\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.minneapolisfed.org\/beige-book-reports\/2023\/2023-07-ph<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[6] <\/span><a href=\"https:\/\/globalnews.ca\/news\/10812005\/taylor-swift-economic-surge\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/globalnews.ca\/news\/10812005\/taylor-swift-economic-surge\/<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[7] <\/span><a href=\"https:\/\/www.ft.com\/content\/3e0977be-d738-435d-8ac8-662645ffe4b3\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.ft.com\/content\/3e0977be-d738-435d-8ac8-662645ffe4b3<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[8] <\/span><a href=\"https:\/\/www.theguardian.com\/music\/2024\/feb\/07\/taylor-swift-eras-tour-australia-friendship-bracelets-inspiration-beads-explained\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.theguardian.com\/music\/2024\/feb\/07\/taylor-swift-eras-tour-australia-friendship-bracelets-inspiration-beads-explained<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[9] <\/span><a href=\"https:\/\/www.gpb.org\/news\/2023\/12\/29\/swiftie-beads-barbie-and-beyonce-girls-ran-the-world-economy-in-2023\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/www.gpb.org\/news\/2023\/12\/29\/swiftie-beads-barbie-and-beyonce-girls-ran-the-world-economy-in-2023<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[10] <\/span><a href=\"https:\/\/investor.amctheatres.com\/news-events\/press-releases\/detail\/348\/taylor-swift-the-eras-tour-concert-film-is-now-the-highest-grossing-theatrical-release-in-history-among-concert-and-documentary-films\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/investor.amctheatres.com\/news-events\/press-releases\/detail\/348\/taylor-swift-the-eras-tour-concert-film-is-now-the-highest-grossing-theatrical-release-in-history-among-concert-and-documentary-films<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[11] <\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/15270025261416424\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/15270025261416424<\/span><\/a><span style=\"font-weight: 400;\"> (dost\u0119p z dnia 11.09.2026)<\/span><\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"events-slider-block  section-margin-32\" data-events-slider-block data-carousel-title=\"Gor\u0105ce wydarzenia\" data-carousel-type=\"gor\u0105ce_wydarzenia\" data-item-list-name=\"Gor\u0105ce wydarzenia Gor\u0105ce wydarzenia\" data-item-list-id=\"gor\u0105ce_wydarzenia Gor\u0105ce wydarzenia\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-24\">\n                <div class=\"events-slider-block__wrapper\">\n   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1920px) 100vw, 1920px\" \/><\/div>\n                                                                <div class=\"events-slider-block__top\">\n                                                            <div class=\"events-slider-block__title desktop\">\n                                    <h2 class=\"typo-h2\">Gor\u0105ce wydarzenia<\/h2>\n                                <\/div>\n                                                                                        <div class=\"events-slider-block__title mobile\">\n                                    <h2 class=\"typo-h2\">Gor\u0105ce wydarzenia<\/h2>\n                                <\/div>\n                                                    <\/div>\n                                                            <div class=\"events-slider-block__main\">\n                        <div class=\"events-slider-block__nav events-slider-block__nav--prev\">\n                            <div class=\"button button--withIcon 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class=\"card-event__name\">\n                <p>Audioriver Festival 2027<\/p>\n            <\/div>\n            <div class=\"card-event__date\">09.07.2027-09.07.2027<\/div>\n            <div class=\"card-event__location\">\u0141\u00f3d\u017a<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hip-hop-rap\/tax-free\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/gsiixtea\/ebilet-552x736-52839949-fba3-48bb-88d3-27504cf480cd.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>TAX FREE<\/p>\n            <\/div>\n            <div class=\"card-event__date\">06.03.2027-06.03.2027<\/div>\n            <div class=\"card-event__location\">Warszawa<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/klasyka\/muzyka-filmowa\/home-alone-live-in-concert\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/rmsls43w\/552x736-uniwersal-691efac0-d1bd-406b-b9c6-bc87a2eed332.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Home Alone Live in Concert: Film z muzyk\u0105 na \u017cywo<\/p>\n            <\/div>\n            <div class=\"card-event__date\">17.12.2026-17.12.2026<\/div>\n            <div class=\"card-event__location\">Krak\u00f3w, \u0141\u00f3d\u017a<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/roztanczony-narodowy\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/vwkb44tg\/ok_adka-pion-3-552x736-1122d9f0-d2a8-49b9-b51a-398f60096aa7.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Rozta\u0144czony PGE Narodowy 2027<\/p>\n            <\/div>\n            <div class=\"card-event__date\">16.10.2027-16.10.2027<\/div>\n            <div class=\"card-event__location\">Warszawa<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hip-hop-rap\/paluch\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/3w1pokzt\/omb30_warszawa_552x736-39cbd0af-7184-448b-9cbf-cfd8f9b3846b.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Paluch O M\u00d3J BORZE 3.0<\/p>\n            <\/div>\n            <div class=\"card-event__date\">23.01.2027-23.01.2027<\/div>\n            <div class=\"card-event__location\">Warszawa<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/sport\/tenis\/lotto-tennis-show\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/zdephztt\/e-bilet-552x736-px-lotto-pzt-polish-tour-2026-b6ee63bd-b604-45ca-a1a7-8ca484548e37.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>LOTTO Tennis Show<\/p>\n            <\/div>\n            <div class=\"card-event__date\">11.12.2026-11.12.2026<\/div>\n            <div class=\"card-event__location\">Gda\u0144sk\/Sopot<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/rzeszowskie-juwenalia\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/vqzhuxyv\/ok_adka-pion-ebilet-rzj27-552-x-736-px-3e0e29f3-a94a-41ba-8b89-6cc0b6110313.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Rzeszowskie Juwenalia 2027<\/p>\n            <\/div>\n            <div class=\"card-event__date\"><\/div>\n            <div class=\"card-event__location\">Rzesz\u00f3w<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/sport\/pozostale\/skoki-narciarskie\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/muhhth2f\/razem-04-portal-052a2487-b609-47c4-8bec-cd6428bc991b.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Puchar \u015awiata w skokach narciarskich 2026\/2027<\/p>\n            <\/div>\n            <div class=\"card-event__date\">04.12.2026-04.12.2026<\/div>\n            <div class=\"card-event__location\">Wis\u0142a, Zakopane<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hard-heavy\/decapitated\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/ylondopc\/decapitated-plus-septicflesh-451-8db2edcb-22ae-418e-a92e-37d8f6522359.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Decapitated + Septic Flesh + Frontside + Damnation<\/p>\n            <\/div>\n            <div class=\"card-event__date\">10.03.2027-10.03.2027<\/div>\n            <div class=\"card-event__location\">Gda\u0144sk, Krak\u00f3w, Warszawa i inne<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/orange-warsaw-festival\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/eajcbkvz\/552x736_ebilet_katseye-fb1d5822-c14f-4fc0-8db6-beb4d21a4d30.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Orange Warsaw Festival 2027<\/p>\n            <\/div>\n            <div class=\"card-event__date\">13.08.2027-13.08.2027<\/div>\n            <div class=\"card-event__location\">Warszawa<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/opener-festival\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/1ojbva1k\/zbiorcze_opener2027_ogloszenie_2_552x736-3670fff2-c014-42c3-b2fe-288a5dd1df1d.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Open&#8217;er Festival 2027<\/p>\n            <\/div>\n            <div class=\"card-event__date\">30.06.2027-30.06.2027<\/div>\n            <div class=\"card-event__location\">Gdynia<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                    <div class=\"events-slider-block__sliderItem swiper-slide\">\n                                    \n<div class=\"card-event  card-event--size-small\">\n        <a href=\"https:\/\/www.ebilet.pl\/muzyka\/elektro-techno\/padre-guilherme\" target=\"_blank\" class=\"card-event__link\" rel=\"nofollow noopener\"><\/a>\n        <div class=\"card-event__wrapper\">\n        <div class=\"card-event__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.ebilet.pl\/media\/cms\/media\/lzwg5ghh\/padre_4_5-1-4a118a0a-8060-46af-9bdb-afd4d5ef209c.webp\" alt=\"\">\n        <\/div>\n        <div class=\"card-event__data\">\n            <div class=\"card-event__name\">\n                <p>Padre Guilherme<\/p>\n            <\/div>\n            <div class=\"card-event__date\">14.02.2027-14.02.2027<\/div>\n            <div class=\"card-event__location\">\u0141\u00f3d\u017a<\/div>\n        <\/div>\n    <\/div>\n<\/div>                                    <\/div>\n                                                                <\/div>\n                            <\/div>\n                        <\/div>\n                        <div class=\"events-slider-block__events swiper\" data-events-events-descriptions>\n                            <div class=\"events-slider-block__eventsWrapper swiper-wrapper\">\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/rock\/toto\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Toto<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        27.07.2027-27.07.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Krak\u00f3w<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hip-hop-rap\/bambi\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>B-DAY Festival by bambi<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        25.10.2026-25.10.2026                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Warszawa<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/pop\/artur-rojek-mirafiori\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Artur Rojek Mirafiori Tour 2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        02.04.2027-24.05.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Bia\u0142ystok, Bielsko-Bia\u0142a, Cz\u0119stochowa i inne<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/sport\/sporty-motorowe\/speedway-grand-prix\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>2027 PZM FIM Speedway Grand Prix of Poland &#8211; Warsaw<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        15.05.2027-15.05.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Warszawa<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/pop\/wielka-potancowka\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Wielka Pota\u0144c\u00f3wka<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        30.10.2026-30.10.2026                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Wroc\u0142aw<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hip-hop-rap\/oki\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>OKI MOSHPIT MEMBER TOUR 2026<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        30.10.2026-12.12.2026                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Gda\u0144sk\/Sopot, Krak\u00f3w, \u0141\u00f3d\u017a i inne<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/audioriver\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Audioriver Festival 2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        09.07.2027-11.07.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">\u0141\u00f3d\u017a<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hip-hop-rap\/tax-free\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>TAX FREE<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        06.03.2027-06.03.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Warszawa<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/klasyka\/muzyka-filmowa\/home-alone-live-in-concert\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Home Alone Live in Concert: Film z muzyk\u0105 na \u017cywo<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        17.12.2026-18.12.2026                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Krak\u00f3w, \u0141\u00f3d\u017a<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/roztanczony-narodowy\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Rozta\u0144czony PGE Narodowy 2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        16.10.2027-16.10.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Warszawa<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hip-hop-rap\/paluch\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Paluch O M\u00d3J BORZE 3.0<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        23.01.2027-26.01.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Warszawa<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/sport\/tenis\/lotto-tennis-show\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>LOTTO Tennis Show<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        11.12.2026-11.12.2026                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Gda\u0144sk\/Sopot<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/rzeszowskie-juwenalia\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Rzeszowskie Juwenalia 2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                                                            <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Rzesz\u00f3w<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/sport\/pozostale\/skoki-narciarskie\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Puchar \u015awiata w skokach narciarskich 2026\/2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        04.12.2026-17.01.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Wis\u0142a, Zakopane<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/hard-heavy\/decapitated\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Decapitated + Septic Flesh + Frontside + Damnation<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        10.03.2027-13.03.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Gda\u0144sk, Krak\u00f3w, Warszawa i inne<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/orange-warsaw-festival\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Orange Warsaw Festival 2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        13.08.2027-14.08.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Warszawa<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/festiwale\/opener-festival\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Open&#039;er Festival 2027<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        30.06.2027-03.07.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">Gdynia<\/div>\n                                <\/div>\n                                                            <div class=\"events-slider-block__eventsItem swiper-slide\">\n                                    <a href=\"https:\/\/www.ebilet.pl\/muzyka\/elektro-techno\/padre-guilherme\" target=\"_blank\" class=\"events-slider-block__eventsName\">\n                                        <p>Padre Guilherme<\/p>\n                                    <\/a>\n                                    <div class=\"events-slider-block__eventsDate\">\n                                        14.02.2027-14.02.2027                                    <\/div>\n                                    <div class=\"events-slider-block__eventsLocation\">\u0141\u00f3d\u017a<\/div>\n                                <\/div>\n                                                        <\/div>\n                        <\/div>\n                        <div class=\"events-slider-block__pagination\">\n                            <div class=\"swiper-pagination slider-pagination slider-pagination--theme-white\" data-events-slider-pagination><\/div>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"events-slider-block__bottom\">\n                                                                                <div class=\"events-slider-block__link desktop\">\n                                    <a class=\"button button--size-small button--theme-primary-yellow button--withIconLeft\" href=\"https:\/\/www.ebilet.pl\/\">\n                                                                                    <div class=\"button__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"30\" height=\"30\" src=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/01\/ticket-cinema-entertainment-coupon-discount-sale_30px.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n                                                                                <p class=\"button__text typo-18\">Kup na eBilet.pl<\/p>\n                                    <\/a>\n                                <\/div>\n                                                                                <div class=\"events-slider-block__link mobile\">\n                                    <a class=\"button button--size-small button--theme-primary-yellow button--withIconLeft\" href=\"https:\/\/www.ebilet.pl\/\">\n                                                                                    <div class=\"button__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"30\" height=\"30\" src=\"https:\/\/www.ebilet.pl\/now\/app\/uploads\/2024\/01\/ticket-cinema-entertainment-coupon-discount-sale_30px.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n                                                                                <p class=\"button__text typo-18\">Kup na eBilet.pl<\/p>\n                                    <\/a>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift ma fan\u00f3w. Mn\u00f3stwo fan\u00f3w. I to takich, kt\u00f3rzy nie tylko s\u0142uchaj\u0105 jej muzyki, ale te\u017c kupuj\u0105 bilety, podr\u00f3\u017cuj\u0105 setki kilometr\u00f3w na koncerty, rezerwuj\u0105 hotele, kupuj\u0105 stroje, wymieniaj\u0105 si\u0119 bransoletkami, ogl\u0105daj\u0105 koncertowe film, a czasem\u2026 a nawet zaczynaj\u0105 ogl\u0105da\u0107 futbol ameryka\u0144ski. Nic wi\u0119c dziwnego, \u017ce w ostatnich latach zacz\u0119to m\u00f3wi\u0107 o \u201cSwiftonomics\u201d, czyli ekonomicznym wp\u0142ywie Taylor Swift i jej fan\u00f3w. To nie jest oficjalna dziedzina ekonomii, ale termin na tyle si\u0119 rozpowszechni\u0142, \u017ce zacz\u0119to wykorzystywa\u0107 go nawet w edukacji ekonomicznej. <\/p>\n","protected":false},"author":14,"featured_media":62565,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-templates\/article-default.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"article_tag":[88,71,41,214],"article_type":[554],"class_list":["post-98763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","article_tag-ciekawostki","article_tag-polecane","article_tag-pop","article_tag-taylor-swift","article_type-muzyka"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/posts\/98763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/comments?post=98763"}],"version-history":[{"count":3,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/posts\/98763\/revisions"}],"predecessor-version":[{"id":98899,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/posts\/98763\/revisions\/98899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/media\/62565"}],"wp:attachment":[{"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/media?parent=98763"}],"wp:term":[{"taxonomy":"article_tag","embeddable":true,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/article_tag?post=98763"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.ebilet.pl\/now\/wp-json\/wp\/v2\/article_type?post=98763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}